Having trouble getting people to visit your blog?
Well, I have good news for you!
It is actually very easy to get people to visit your blog everyday.
Take a look at the image below from my google analytics account for this blog:
How did I go from essentially no visitors to 272 users in a matter of one week?
Well, the same way that I got you here!
You got to my blog in one of three ways:
- Search Engine Traffic
- Social Media Traffic
- Paid Advertising Traffic
Of the three which do you think is the most powerful?
Take a look at this from my ad account:
As you can see for today, August 31, I am only paying $0.21 per website click.
These clicks are coming from desktop users on Facebook.
You can see that in the last 2 days I’ve had 40 visitors from this ad to my website averaging $0.27 per visitor.
We’ll come back to paid traffic in a minute, but let’s take each source one at a time and look at why each is an important part of your overall blog traffic strategy.
Blog Traffic Booster #1 Search Engine Traffic
Search engine traffic is your long term strategy.
A lot of people focus on this exclusively because of how valuable it can be to rank #1 for keywords in a search engine like google.
But, there is a HUGE caveat that I want you to consider.
If your content is not of the highest quality that you can possible produce, ranking #1 doesn’t matter. People will not come back after the first visit anyway. Plus, the search engines will eventually catch on that you are gaming their system using some SEO hack and unlist you when they figure it out.
Let’s assume that you are going to produce excellent content, however.
In this case, you want to consistently produce new, high quality content for your blog.
This is what the search engines want from you: high quality, relevant information that their users will find useful.
This is why I don’t agree with artificially ranking using an SEO trick. Using SEO tricks is forcing people to see content because you want them to see it instead of earning the rank because it was actually found to be useful by the search engine’s users.
Daily content production is best. If you can’t manage daily production, then at least do a blog post a week. Any longer than a week and your audience will disengage.
Learning basic SEO and keyword research can help boost your search engine rankings. But there is no need to make a full time job out of it.
Ranking in the search engines is important. But again this is a long term strategy.
The bottom line with content creation for the search engines is that you will win by consistently creating high quality content over a long period of time. High search engine rankings will occur naturally over time as your quality and quantity of posts increases.
Am I saying to ignore SEO?
No, I’m just saying that any SEO strategy must be preceded by a commitment to producing very high quality content.
It’s the polar opposite of writing low quality posts that are nothing but sales letters and then trying to hack the search engine ranking system so you can be first in line.
That’s kinda like someone who will drive down the break down lane on the expressway when there is a traffic jam because they don’t think they have to wait like the other 500 or so drivers.
People don’t like people who cut in line and neither do the search engines.
Blog Traffic Booster #2 Social Media Traffic
Here’s a look at a post on my Facebook Fan Page:
You can see that, in addition to the paid traffic, I am also generating organic traffic to my post from my Facebook page.
Whenever you create a new post to your blog you will want to get the word out using all your social media properties.
I personally focus on Twitter, Facebook, and Youtube.
Blog Traffic Booster #3 Paid Traffic
The days when you could just post anything that you like online and people would just find it are long past over.
When the internet started catching on in 1997 it was still pretty easy to get peoples attention because the media giants and advertising specialists really hadn’t embraced the online world.
Today, that simply is no longer the case.
There is so much noise on the internet that it is increasingly difficult to get noticed.
Part of it is due to SEO hackers, like I mentioned earlier, who swoop in and corner keywords in a market.
Part of it is due to the sheer amount of advertising that is online now.
Everyone is online. And so are the advertising dollars.
So, what does that mean?
It means it is now an attention game.
I said it is more difficult now, but definitely not impossible.
The rules of the game have changed. So, what?
Learn to play the game by the new rules, that’s what.
If you’re not using paid traffic in today’s market place, you are like the person at the bar just hoping someone will approach you and ask you out on a date.
Will that happen? It might. But it could take a lot of visits to the bar before someone else decides to approach you.
On the other hand, if you get right up and introduce yourself you have a 100% better chance of them getting to know you and agree to go out on a date with you.
Posting ads is acting like the person who just gets up and introduces their self.
You want to be that person in business.
Here are 8 sources of paid traffic:
- Linked In
- Google Adwords
Why am I using Facebook?
One, because Facebook has about a billion users. The chance that my people are hanging out there are very high. There is no need to go scouring the corners of the internet to find them.
Two, because I can get clicks for less than a quarter. That speaks for itself I think.
How can you make Facebook ads work for you?
I’ll give you an example below but first, let’s recap:
Make sure you are writing very high quality blog posts.
Next you need to have a business page set up on Facebook. You can’t run ads from your personal page.
Then, what you have to do is figure out what their interests are, create an ad, and then run the ad…
and BOOM! you have traffic to your blog.
Make sure you read Facebook’s advertising guidelines. Most people who have their ads disapproved or shut down simply aren’t following the rules.
Remember, the platform belongs to Facebook so they get to determine what is acceptable or not. You are advertising to Facebook’s users that have your interests but they are not your customer or subscriber until they decide to be.
Start studying ads that appeal to you. See what it is about them that makes you want to click.
Here’s the ad that I am running in the example above where I’m getting $0.27 average clicks:
Here are some of the elements to consider.
- I am calling out my target market directly “network marketers”
- I am using a current event for the interest
- I am using curiosity with the “#2 is a doozy…” statement
- I am using an eye catching image
Calling out your target market is crucial.
I did the same with the ad for this blog post you are reading by calling out bloggers. By asking about your blog traffic it immediately identifies you as a blogger.
You want to call out to specific people in a specific market to turn away everyone else.
You want to turn away people who are not in your target market. Don’t waste money by being vague about who you are talking to.
In the ad above I refer to Vemma because they are currently in a case with the FTC. Only people actively engaged in Network Marketing would even know about Vemma. They most likely would have heard the news.
Also notice I’m not telling them what any of the 5 lessons are.
This is also a curiosity builder. People just want to know things and are inherently curious. You want to use this to your advantage.
I also did another curiosity builder by saying “#2 is a doozy…” It’s another way of triggering the need for completion that people have.
The image is intentionally eye catching. If you don’t know, Vemma is a network marketing company that sells energy drinks. The colors of the ad are actually the colors that Vemma uses on their website. I’m calling out in this way to people who are already familiar with the brand.
Lastly, my targeting for this ad was to people who like “network marketing pro.”
Network Marketing Pro is a daily network marketing advice blog/website ran by Eric Worre. If someone likes Eric Worre’s network marketing pro I know that they are very interested in learning about network marketing best practices. That’s why I targeted this group of people with this specific interest for this specific post.
The ad was very specific and narrow in its focus. People who are network marketers, who have heard of the Vemma case, and who like network marketing pro.
That’s very targeted.
That’s how you want to approach the targeting for your posts.
Lastly, don’t be afraid to get started with paid ads. You can start with a super low budget of $5 a day. That’s affordable for every business out there.
I find it amazing that people will spend thousands on training products but when it comes to running a $5 ad they tremble in fear.
Be bold. Take the plunge and run an ad.
And most importantly, have fun!
If you have any questions or comments I’d love to hear from you in the comment section below!